Andrew V. Gardner

Andrew V. Gardner

419.297.7023

Toledo Marketing Firms Future Hire or Strongest Competition

Specializing in Digital Marketing Strategies and Cost-Effective Marketing Services

Andrew's Marketing Experience with FATHER-IN-SAW

with organic results Toledo marketing agencies can't match

Find Your Inspiration

I started the hobby of woodworking in 2016 after being inspired by my wife's grandfather's handmade wooden models of farm machinery. Pictured below are a fraction of his creations which appropriately rest in his own exhibit hall in a museum located in New York.

FATHER-In-SAW's woodworking inspiration

Norm Riley exhibit hall woodworking

Start Somewhere

I wanted to to something more practical so I created an interchangeable wooden wine stopper. The design process involved its fair share of trial and error. Presented below is the original concept drawing and the progression leading to the final product.

FATHER-IN-SAW Concept Design for Interchangeable Wooden Wine Stopper

progression of design process

Progression (monochrome image on wood top with screw for inserting into corks)

progression of design process

Progression (monochrome image on wood top with cork base)

progression of design process

Progression (monochrome image on wood top with stainless steel stopper base)

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Expand Your Product Line

and Eliminate Products that Don't Meet Expectations

Knowing your target audience is vital. I branched out from wine stoppers and made other wooden projects. Shown below are some of the wooden creations I've made.

FATHER-IN-SAW's wooden mouse

FATHER-IN-SAW's wooden toy camera

FATHER-IN-SAW's wooden eyeglass stand

FATHER-IN-SAW's wooden eyeshadow organizer

FATHER-IN-SAW's wooden yard dice

FATHER-IN-SAW's wooden earrings

Think Retail

From creating my own displays and signage, to selling at craft fairs one must be aware of packaging and brand awareness. Think about the customer throughout the entire sales process.

FATHER-IN-SAW branding - signage

Learn a Little SEO

I didn't just make a bunch of wooden things and hope for the best. Knowing a little SEO always helps too. Spend some time and reflect on what the search engines want to see too. Pictured below are my SEO results using EtsyRank.

Andrew Gardner uses metrics to show mobile friendly website

Celebrate Achievements

The brand I started can be found in not just one, but seven mainstream magazines. Father-In-Saw was recognized by Better Homes & Gardens, AllRecipes, Shape, Fitness, Parenting, MyWedding, and More Magazines. Click each image for proof.

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