Andrew's Marketing Experience with FATHER-IN-SAW
with organic results Toledo marketing agencies can't match
Find Your Inspiration
I started the hobby of woodworking in 2016 after being inspired by my wife's grandfather's handmade wooden models of farm machinery. Pictured below are a fraction of his creations which appropriately rest in his own exhibit hall in a museum located in New York.
Start Somewhere
I wanted to to something more practical so I created an interchangeable wooden wine stopper. The design process involved its fair share of trial and error. Presented below is the original concept drawing and the progression leading to the final product.
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Expand Your Product Line
and Eliminate Products that Don't Meet Expectations
Knowing your target audience is vital. I branched out from wine stoppers and made other wooden projects. Shown below are some of the wooden creations I've made.
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Think Retail
From creating my own displays and signage, to selling at craft fairs one must be aware of packaging and brand awareness. Think about the customer throughout the entire sales process.
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Learn a Little SEO
I didn't just make a bunch of wooden things and hope for the best. Knowing a little SEO always helps too. Spend some time and reflect on what the search engines want to see too. Pictured below are my SEO results using EtsyRank.
